NoFollow: The nofollow is often a link attribute utilized by internet site owners to signal to Google that they do not endorse the web site they are linking to. This can come about either when the link is produced by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it’s going to basically not count that link for the PageRank and search algorithms.
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