SEM: Stands for Search Engine Marketing, and as the name means that it involves marketing services or anything via search engines like google. SEM is separated into two major pillars: Search engine optimization and Ppc. Seo is short for Search Engine Optimization, and it’s the technique of optimizing web sites to build their webpages appear on the organic search results. PPC stands for Pay-Per-Click, and it’s the practice of buying clicks coming from search engines. The clicks result from sponsored links in the SERP (Search Engine Result Pages).
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